Our standards

A review stays a review, even when it stings.

How reviews get published, how ratings are calculated, and what companies can and can’t do.

Transparency charter

  • Anyone with an account can review any company, whether or not the company is listed or has claimed its profile.
  • Companies can reply publicly and flag a review for moderation. They can’t edit, hide or delete it.
  • No company can pay to improve its rating, remove a review or rank higher in search.
  • When a company invites its customers to review it, those reviews carry an “Invited” label.
  • “Verified” means the reviewer showed proof of a purchase or a contract with the company.

How ratings are calculated

A company’s rating is the plain average of all its published reviews, rounded to one decimal. It isn’t weighted and nothing is filtered out. A rating only appears once a company has at least 3 reviews.

Posting guidelines

  • Write about your own experience, in your own words, within the last 12 months.
  • Don’t review your own company, your employer or a competitor.
  • Don’t accept payment, discounts or gifts in exchange for a review.
  • No personal data, hate speech, threats or promotional links.

Reporting a review

Every review has a Report button. Our moderators check flagged reviews against these guidelines, and remove only those that break them. A review is never removed just because it’s negative.

Ready to share your experience? Write a review.